The trouble is this should not be a secret. But it does appear that not very many are doing it, so it has to be a huge secret.
Are You Becoming Less than Magnificent Networking Effects?
Have you spoke to several folks ever gone to a networking event, sort of wandered about and left? The results were most likely less than breathtaking.
And what were you attempting to achieve in the networking event? What was the image you’ve got in your head of the results? Was it to sell your merchandise at the occasion, or to locate someone that wanted your merchandise?
Many folks have a graphic in the rear of their head that they are going to meet with a person who’ll be largest deal they have ever had, or simply possibly the FIRST deal they have had. Regardless, if you’re at the networking event to sell, you likely were not as successful by altering your strategy as you could be.
Alter Your Networking Strategy
Thus, let us alter the image of what you would like to wind up with at the end of the networking occasion.
What’s your typical quantifiable outcomes been for that focus, in case your aim has been to sell at networking events? Do you get one client per networking occasion? Or is it more likely one in every 10-15 occasions? Or do you understand?
If that’s your image you have been attempting to sell one on one which isn’t as ineffective as selling one-to-many, nor is a networking occasion truly a great area to SELL. Does that surprise you?
What would happen if you altered the image in your head of networking into one of “constructing your network”?
Let us look at the rule of 6 Degrees of Separation. That essentially says you could actually reach everybody on earth through 5 other individuals. If at least 100 individuals are known by everyone, and when the 100 you understand each understand 100, at the very first level you’ll be able to reach 10,000 individuals. Subsequently and is 100 known by those 10,000 additionally understand so only 2 steps away you can possibly get to 1,000,000 individuals.
Hereis the variety of people we could achieve through contacts at every degree of separation on the basis of the amount of folks we understand.
……..If each——- ——If each
……..Understand 100—— —–Understand 250
The people of the planet is about 6,440,000,000, thus through 4-5 degrees, theoretically, could reach everyone in the world.
So, why are you attempting to advertise to one?
What would happen if you changed your strategy from selling in networking, to getting to understand as many folks as possible, and getting them to introduce you to somebody who is able to employ your merchandise?
What would you like to do with the folks at a networking event?
Individuals react to anybody who’ll help them realize the things that they desire. Thus, should not you be attempting to find out how you can help as many individuals as possible? Become their lead source, their referral source. By assisting you to reach more folks, they’ll react in kind.
Networking with all the BEST Individuals
If you focused on the RIGHT people to network with, what would occur?
Who are the PERFECT folks?
It might be individuals who understand the individuals we would like to work with, and not merely any networking occasion.
It might be a few other folks who believe like we do, that are not there to sell.